It s exciting at least it is to a marketing nerd like me yet despite this excitement it s easy and quite common to get caught up in the ho hum of creating one.
Best landing pages 2018 hubspot.
Like an alien discovering a new planet a prospect lands there giving you the opportunity to make them an offer gather their information and make contact.
Use these best practices to make sure that your pages are as productive as possible.
Why does it matter.
If you wanted to know whether or not a specific image generated more clicks in your email or conversions on your landing page you could easily do that.
Then dig deeper to see how many visits contacts and customers each page is generating.
Sign up landing pages 1.
Now that you understand their importance let s cover landing page best practices to make sure your pages are set up to convert.
Just like emails ctas and landing pages you can now run a b tests on web pages.
Inbound marketing is the process of attracting the attention of prospects via content creation before they are even ready to buy.
Sift through them to learn what to do and what not to do to create a highly effective post click landing page of your own.
Get customized seo suggestions to optimize your pages for search.
In the past hubspot has limited a b tests to a few select tools.
The user oriented headline is just a few words for example and the page relies on simple bullets not paragraphs to communicate the trial s details and benefits.
Hubspot landing pages are an important part of your marketing strategy so it is essential to make sure that they are fully optimized and set up effectively to drive conversions throughout your website.
Identify your best converting landing pages in a centralized dashboard.
Below you ll find 100 examples of some of the best and worst post click landing pages on the internet complete with full critiques.
Test up to five variations of a page and have hubspot automatically choose the winner.